Vicious was born over 20 years ago and has stood strong and steady as the dance music industry has gone from a vinyl led, underground movement to a global, digitally distributed phenomenon. In that time there have literally been hundreds of releases on the label, founded in a back yard shed out of a...
Vicious was born over 20 years ago and has stood strong and steady as the dance music industry has gone from a vinyl led, underground movement to a global, digitally distributed phenomenon. In that time there have literally been hundreds of releases on the label, founded in a back yard shed out of a passion for the music by highly-respected stalwarts of the Australian dance music scene, John Course and Andy Van.
Just touching on the label’s history finds a trail of now huge and respected names…DJ Carl Cox teamed up with Mark James (now Future Entertainment head honcho) and John Course to see the label’s third release “Eternal”, Dirty South’s first releases and remixes were on Vicious, TV Rock’s Ivan Gough saw his first releases with the label, as did James Ash from the Rogue Traders, who’s debut album was released by Vicious. Madison Avenue achieved global success with their album “Polyester Embassy” and worldwide hit singles “Don’t Call Me Baby” and “Who The Hell Are You”, not to mention current global superstar Avicii, who’s first releases were on Vicious, the label always proving an amazingly consistent source for new talent.
However, when it comes to dance music your only as good as your next release and this same passion is what helps create the history that Vicious is so proud of, with an energy and music driven approach that has, does and will always stand the test of time. Be it the imprints Vicious, Vicious Bitch, Vicious Black or their Management arm, the consistent theme over the years is new talent from Australia and the rest of the world that makes an impact on the global dance music map.
Constantly finding new music is what drives the label…It may be a hot new Australian or international producer that they work with and develop, or it may be an internationally released cut that they dig and present to the Australian market. Either way the label and the people who run it understand the music and after so many years also bring a wealth of experience in how to get their artists and releases in the right hands…From superstar DJs, radio programmers, international label talent spotters or, most importantly, to the general public Vicious discovers, develops and releases quality music.
With a music focused but business savvy collective behind the label you can be sure that tomorrows new releases are sure to continue to add to the revered history that the Vicious brand already holds close to it’s dance floor driven heart!
Check out the extended catalog at: https://soundcloud.com/viciousbitch
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