DJ, producer, and singer/songwriter Franchise, born Kasey F. Murray, cultivates a slow building funky bass line and syncopated keyboard riffs. Currently creating music in Miami, Florida, Franchise’s latest track titled “Culture” highlights the vision and demeanor that the dance music community embodies. “Culture” features forward thinking vocal samples spoken by psychonaut Terence McKenna such as “We have to create the culture” and “You want to re-claim your mind.” The consistent stream of swift, pounding bass accompanied by music’s universal theme of rebellion will be a great addition to any high energy set.